Content Marketing Specialist

Full-Time / Exempt

Salary:
$60,000 - $68,000

Summary:

The Content Marketing Specialist plays a pivotal role in driving the Museum’s brand messaging. They create compelling content in a variety of forms that captivates the Museum’s target audiences and aligns with established goals and objectives. Reporting to the Marketing Communications Director, they are responsible for implementing a content strategy that drives traffic, engagement, and conversions.

Success Traits

  • A passionate and skilled writer with a curious mind
  • Positive, collaborative team player
  • Analytical strategic thinker with a passion for content performance & measurement
  • Adept and organized with extreme attention to detail
  • Willingness to embrace SPY Core Values of Service Excellence, Team, Creativity, Diversity, and Fun

Responsibilities

  • Write clear and compelling content to attract and retain new visitors, members, subscribers, and supporters.
  • Manage all aspects of the Museum's email communications from content generation, drafting copy, editing, deployment, and analysis.
  • Regularly review, report and make recommendations on email strategy and digital content performance. 
  • Use SEO principles to optimize content and maximize copy’s reach.
  • Collaborate with creative team and other departments to create cohesive marketing materials (e.g. email campaigns, web content, print materials, etc.)
  • Maintain a content calendar that complements strategic museum-wide communications and marketing efforts, leveraging existing opportunities (upcoming programs, mission-related news, website, social media, press releases etc.)
  • Assess and develop an efficient schedule of e-newsletters to encompass the content needs of various departments.
  • Maintain overall list health with a focus on growing email subscriber list and deepening engagement with online and in-person museum visitors, program attendees, members and supporters.
  • Develop email segmentation strategies using interest groups to maximize and customize engagement, fundraising, and list health.
  • Use data and analytics to measure the effectiveness of writing, and make adjustments as needed.
  • Stay current on industry trends, tools, and technologies.

Minimum Education Required

  • BS or BA degree in Communications, Marketing, Journalism, or related field
  • Masters degree (a plus) in Communications, Marketing, or related field

Minimum Experience Required

  • 3 years of experience in content marketing or copywriting preferably on behalf of a nonprofit organization

Skills Preferred

  • Impeccable writing and editing skills for clarity, grammar, and spelling
  • Proven track record of creating quality content that is relevant and engaging for a variety of channels
  • Strong ability to communicate effectively utilizing the appropriate voice and tone for different audiences
  • Project management experience with excellent attention to detail, editing skills, and adherence to deadlines
  • Expertise in email marketing platforms and campaigns. Salesforce/Pardot a plus.
  • Demonstrated knowledge of email construction, including HTML, CSS and dynamic data fields
  • Experience with A/B and multivariate testing and enthusiasm for thoughtful experimentation
  • Strong knowledge of Search Engine Optimization and Marketing
  • Proficient in Google Analytics and Google Tag Manager
  • Passion for the world of digital media and its application in the museum environment

Special Considerations

  • Occasional evening and weekend work required.
  • Ability to handle, lift, and move stock weighing up to 40 pounds required.

To Apply

To Apply, please submit a cover letter and resume to the Content Marketing Specialist Form.

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